Job Description

Digital Marketing Manager

CAPTRUST is seeking a Digital Marketing Manager to join its in-house digital marketing team to support the firm's social media, SEO, paid media, website development/optimization, and email marketing campaigns for a rapidly growing and collaborative organization. This position will manage and oversee all aspects of digital marketing campaigns to effectively promote the CAPTRUST brand and service offering across all lines of business and client types. Position duties include planning a digital campaign, delegating responsibilities to the marketing team, and measuring the performance analytics of a campaign.

This role will be a part of CAPTRUST's brand marketing team, that is responsible for supporting the firm's growth efforts and the needs of its retirement plan, endowment and foundation, and wealth management clients. The Digital Marketing Manager will run a team of specialists and work closely with all other members of the brand team.

Responsibilities

• Plan and execute all digital marketing, including SEO, paid media, marketing database, email marketing, social media, and website development/optimization/management
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Manage all marketing events/campaigns and ensure alignment with business priorities, demand forecasts, editorial strategy, and internal stakeholders
• Use customer data such as web-behavior to drive the message and content personalization
• Devise email A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift
• Work in partnership with designers and copywriters to optimize marketing campaigns
• Work with digital marketing team to align goals and objectives surrounding SEO, SEM, social media, email, web traffic, etc
• Constantly look for new ways to improve overall programs through new technology, tools, trends, and best practices
• Analyze the company's digital marketing plan and identifying strategic weaknesses and making recommendations for improvements

Qualifications

Minimum Qualifications:

• Bachelor's degree or equivalent
• Minimum eight years of B2B marketing communications experience (agency or in-house)
• Experience in business and technical writing, data analysis, market research, and project management
• Proven working experience in digital marketing
• A finance background a plus

Desired Qualifications/Skills:

• A self-starter and with the ability to work independently and within a collaborative team environment
• Maintains an extreme attention to detail, is organized, and accountable
• An individual that can be coached and has a desire to learn
• Ability to maintain a high level of professionalism
• Superior written communication skills
• Good interpersonal communication skills
• Ability to consistently meet deadlines
• Works well in deadline-driven environment and stressful situations
• Ability to work on multiple projects with simultaneous deadlines
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools and other reporting platforms
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement.

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There's a reason for it; it's a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include:

• Employee ownership opportunities
• Brick Bonus success sharing program
• Comprehensive health coverage + Personify wellness platform
• 401(k) program with a 5% employer match + financial planning for colleagues

WHERE will you be working?

4208 Six Forks Rd #1700 | Raleigh, NC 27609

Due to the nature of the role, this is not a remote or work from home position, however there is flexibility.

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

• Ability to build successful, collaborative, and trusting relationships
• Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
• A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
• Inherent desire to give back to our communities and enrich the lives of those around us
• An other-centered mindset
• Integrity through maintaining objectivity

EEO/Diversity Statement:

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination. #mid-senior

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