Job Description

We are seeking an Associate Director, Omnichannel Strategist to develop and execute integrated marketing campaigns that enhance customer experience. This role will collaborate with brand teams, agencies, and internal stakeholders to drive omnichannel strategies aligned with business objectives.

Key Responsibilities:

Omnichannel Strategy:

• Translate brand strategy into integrated customer experiences across digital and non-digital channels
• Develop omnichannel marketing campaigns for assigned pharma/biopharma brands
• Drive customer engagement through personal and non-personal promotion tactics

Stakeholder Management:

• Act as the primary liaison between Brand Teams and Omnichannel Digital Delivery
• Educate teams on HCP & Consumer promotions, campaign setup, and omnichannel capabilities
• Lead and influence strategic recommendations and campaign optimizations

Omnichannel Execution & Optimization:

• Define business requirements for omnichannel campaigns and prioritize brand backlogs
• Work with IT, analytics, compliance, and vendors to execute campaigns
• Monitor campaign performance metrics and recommend optimizations

Digital & Data-Driven Marketing:

• Implement and oversee digital transformation projects to enhance customer experience
• Use data insights & analytics to refine marketing strategies
• Influence the evolution of omnichannel marketing capabilities

Required Skills & Qualifications:

• 5-7 years of experience in Marketing, Omnichannel Strategy, or Digital Marketing
• Strong understanding of brand strategy, campaign planning, segmentation, and engagement tactics
• Experience with CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign, Google Analytics, Tealium, JIRA
• Knowledge of digital channels (email, SMS, web, social, SEM, direct mail, events)
• Ability to manage cross-functional teams and influence stakeholders
• Proven track record in performance measurement & analytics

Preferred Experience:

• Pharma, Biotech, Healthcare, or Life Sciences industry (preferred but flexible)
• Experience working in regulated industries with omnichannel marketing
• Background in media/advertising agencies supporting healthcare clients
• Familiarity with Agile workflows & backlog management (JIRA, Scrum, etc.)

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