Job Description

Job Description

Job Description

The Digital Marketing Manager reports to the Assistant Vice President of Marketing/Communications and is responsible for managing the planning, development and implementation of all the organization's digital/social media marketing strategies. The individual aids the Senior Vice President of Marketing & Communications and Assistant Vice President in directing related efforts of the marketing, communications and public relations staff and consultants, coordinating at the strategic and tactical levels with the other functions of the Organization.

RESPONSIBILITIES

• Aid in creation, implementation and measurement of comprehensive digital/social media marketing and communications to enhance the Organization's public image in the marketplace and facilitate internal and external communications.
• Ensure articulation of the Organization's desired image and position on digital platforms, especially social media networks, to assure consistent communication of image and position to all constituencies.
• Aid Assistant VP and Senior VP in the editorial direction, design, production and distribution of all Organization publications.
• Aid the Assistant VP and Senior VP in coordinating social media network content, social media advertising and search engine advertising strategies for National CORE and its associated organizations.
• Analyze the company's digital marketing plan and social media strategy and identify strategic weaknesses and making recommendations for improvements
• Research social media trends and inform management of changes relevant to the company's marketing activities
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.
• Lead projects as assigned, such as cause-related marketing and special events.
• Other duties as may be needed or required at the request of management.

MANAGEMENT

• Maintain a climate that attracts, retains and motivates top-quality staff, both paid and volunteer.
• Aid in training, supervising, supporting, developing and guiding qualified staff, both paid and volunteer.
• Ensure effective management within the marketing, communications and public relations function, with provision for succession.
• Design, support and oversee cross-functional teams throughout the Organization.
• Effectively enable volunteers and staff so they can take action on behalf of the Organization by: a) transmitting the Organization's values, vision and direction; b) engaging people in the meaning of the Organization; c) respecting and using the skills, expertise, experience and insights of people; d) providing direction and resources, removing barriers and helping develop people's skills; articulating expectations and clarifying roles and relationships; e) communicating, which includes helping people transform information into knowledge and learning; f) encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making; g) anticipating conflicts and facilitating resolution; h) engaging people in the process as well as tasks; encouraging people to use their power; i) practice their authority and accept their responsibility; j) modeling behavior and k) coaching people to success.

SKILLS & QUALIFICATIONS

• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities, with a focus on social media networks, websites and visual storytelling.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Demonstrated successful experience writing media releases, making presentations and coordinating with media.
• Computer literacy in word processing, database management and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time. Out-of-town, overnight travel may be required.

EXPERIENCE & EDUCATION

• A minimum of three years' experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.
• Bachelor's degree in journalism, marketing or public relations preferred.

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

• Operate computer and office equipment.
• Work is primarily sedentary in nature.

FLSA

• Exempt

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