The Director of Branded Member Experience (supporting Old Navy) will lead the retention and acquisition strategy and execution across channels, with a focus on driving loyalty and cardmember engagement. This role will be responsible for developing and managing marketing strategies that support sales goals, optimize engagement metrics, and enhance the overall customer experience. This role will work closely with Commercial Planning to ensure alignment on acquisition, retention and promotional efforts while driving creative development and testing innovation within loyalty marketing. Responsibilities include leading the development and execution of cross-channel retention marketing strategies, creating targeted campaigns to drive customer retention and increase brand loyalty, leveraging data insights to improve retention strategies, partnering with Acquisition teams to design and implement marketing strategies for acquiring high-value customers, optimizing acquisition funnels, collaborating with Commercial Planning and Acquisition teams to align retention strategies with promotional efforts, overseeing creative development of marketing assets, driving innovation in loyalty marketing through testing and new tools, monitoring performance of retention campaigns, and leading cross-functional collaboration to ensure alignment on retention marketing strategies across departments.
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