Job Description

Status: NonExempt

DOL: Full Time

Department: Marketing

+ Overview

Centennial Hospitality Group is a rapidly growing restaurant group known for creating welcoming and innovative dining experiences. We value community involvement, local partnerships, and meaningful connections with our guests. We are seeking a Marketing Project Coordinator to lead and execute strategic marketing efforts across our brands and restaurant locations.

The Marketing Project Coordinator plays a vital role in planning, executing, and monitoring marketing campaigns and initiatives. This detail-oriented professional serves as the operational backbone of the marketing team, ensuring projects move forward efficiently while maintaining high standards of quality.

They are expected to uphold the standards set by Centennial Hospitality Group (CHG) for Quality, Service, Value, Pride, Positive Energy, and Development while assisting in preparing the company for measured and aggressive growth. 

+Key Responsibilities

• Events management and community engagement coordination
• Coordinate and track multiple marketing projects simultaneously from conception to completion
• Social media campaign coordination
• Coupon management, promo code production and communication
• Marketing inventory: sourcing, production, and distribution
• New Restaurant Opening coordination of assets, communication, events, and activities
• Create and maintain project schedules, timelines, and documentation
• Facilitate communication between internal teams, stakeholders, and external vendors
• Prepare and distribute meeting agendas, notes, and action items
• Monitor project budgets and maintain expense records
• Campaign coordination (production of instore and POP assets)
• Assist in organizing marketing events, trade shows, and promotional activities
• Manage digital asset libraries and ensure proper file organization
• Marketing inventory management of brand assets and SWAG
• Support the development and production of marketing materials
• Coordinate approval processes for marketing deliverables
• Track project KPIs and compile performance reports

+Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 1-3 years of experience in marketing or project coordination
• Strong organizational skills and attention to detail
• Excellent time management abilities and deadline orientation
• Proficient in project management tools and Microsoft Office suite
• Effective written and verbal communication skills
• Ability to multitask and prioritize competing demands
• Problem-solving mindset and proactive approach
• Experience with marketing automation platforms
• Knowledge of digital marketing best practices
• Familiarity with creative design software
• Understanding of marketing analytics
• Previous experience in a fast-paced environment

+Technical Marketing Systems Needs

A combination or mix of system knowledge is ideal.

• Email Marketing Platforms : CustomerIO, Mailchimp, Constant Contact, Campaign Monitor
• Content Management Systems (CMS) : WordPress, Squarespace
• Social Media Management Tools : Hootsuite, Buffer, Sprout Social, Later
• Analytics Platforms : Google Analytics, Adobe Analytics, Hotjar
• Project Management Software : Asana
• Design Tools : Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Digital Advertising Platforms : Google Ads, Meta Ads Manager

+Core Marketing Skills

• Content Marketing : Blog writing, copywriting, content strategy development
• SEO/SEM : Keyword research, on-page optimization, link building strategies
• Data Analysis : Interpreting marketing metrics, campaign performance analysis, A/B testing
• Social Media Marketing : Platform-specific strategies, community management
• Email Marketing : Segmentation, automation, campaign development
• Digital Advertising : PPC management, audience targeting, ad creative development
• Marketing Research : Market trends analysis, competitive intelligence, audience research
• Brand Management : Brand voice consistency, visual identity management
• Marketing Strategy : Campaign planning, marketing funnel optimization, customer journey mapping

+Soft Skills

• Communication : Clear writing and verbal skills for various audiences
• Creativity : Developing unique campaigns and content that stands out
• Adaptability : Keeping up with rapidly changing marketing trends and technologies
• Organization : Managing multiple campaigns and deadlines simultaneously
• Critical Thinking : Problem-solving and strategic decision-making
• Collaboration : Working effectively with cross-functional teams
• Time Management : Prioritizing tasks in a fast-paced environment
• Customer Empathy : Understanding audience needs and pain points

+Industry Knowledge

• Marketing Metrics : CAC, CLV, ROI, conversion rates, engagement metrics
• Digital Marketing Fundamentals : Understanding of digital channels and best practices
• Marketing Compliance : Basic knowledge of data privacy regulations (GDPR, CCPA)
• Budget Management : Resource allocation and spending optimization

+Physical Requirements 

Office Environment

• Ability to work in a standard office environment
• Prolonged periods of sitting at a desk and working on a computer
• May occasionally work in a restaurant/store environment for events, photoshoots, or marketing activities

Computer Work

• Ability to view and use a computer screen/monitor for extended periods
• Manual dexterity to operate a computer keyboard, mouse, and other office equipment
• Visual acuity to review digital and print marketing materials, ensuring quality and accuracy

Mobility/Lifting

• Occasional standing, walking, bending, and reaching to access files, marketing materials, and supplies
• Ability to lift and move marketing materials, promotional items, and equipment weighing up to 20 pounds
• Ability to walk up stairs and stand for extended periods
• Ability to be and work in outdoor environments for events and community engagement
• Occasional setup and teardown of promotional displays or event materials

Travel/Event Support

• Ability to travel to different locations for meetings, events, or restaurant visits (approximately 20% of time)
• May require standing for several hours during events or promotional activities
• Capability to transport marketing materials to and from events

Communication

• Ability to communicate clearly in person, via phone, and in virtual meetings
• Capacity to speak and hear in various environments, including offices and potentially noisy restaurant settings

+ Equal Employment Opportunity (EEO) Statement

Centennial Hospitality Group (CHG) is committed to providing equal employment opportunities to all employees and applicants for employment. We are dedicated to creating an inclusive and diverse environment where everyone feels valued and respected.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. Our employment decisions are based on merit, qualifications, and business needs.

We believe that our employees should reflect the rich diversity of the communities we serve, and we strive to create a workplace that embraces different perspectives and experiences. We encourage individuals from all backgrounds to apply and join our team, helping us build a company that celebrates diversity and fosters inclusion.

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