Job Description

SENIOR MARKETING MANAGER - JKS RESTAURANTS - NEW YORK

Schedule - Full Time

Salary - $70,000 - $75,000 per annum

Experience - Previous Marketing experience in a luxury hospitality

We are bringing our award-winning restaurant group to New York City, and we're seeking a Senior Marketing Manager to drive brand sales and growth for our new opening. This is a fantastic opportunity for an experienced Marketing Manager looking to join an award-winning, critically acclaimed group with huge plans.

The Group

JKS Restaurants is a London based group. Founded by siblings Jyotin, Karam and Sunaina Sethi in November 2008. The group has received critical acclaim and industry recognition since its inception, including 7 Michelin stars, 5 Michelin Bib Gourmands and one restaurant ranked in the World’s 100 Best restaurants.

In London the JKS portfolio currently includes Michelin Starred restaurants Trishna, Gymkhana, Kitchen Table, Sabor and Lyle’s; as well as cult favourites Hoppers, BAO, Brigadiers, Berenjak, Plaza Khao Gaeng, Speedboat Bar and Bibi. Pubs include The Cadogan Arms and The George. Across the Middle Berenjak, Gymkhana and Hoppers can be found in Dubai, Sharjah, Doha and Riyadh.

JKS Restaurants offers a unique chance to either pursue a career in fine dining or develop within casual trend focused cuisine, with opportunities across all disciplines for those looking to progress their careers within a people focused, collaborative hospitality group.

The Role

The successful candidate will be based in New York, working closely with the Director of Marketing (based in London) to grow our brands in the US while maintaining brand ethos and integrity.

Duties:

• Execute brand, marketing and PR initiatives on the ground to enable a successful launch.
• Work collaboratively with creative, design and videography teams, both in London and on the ground to create innovative brand collateral and content which stands out in the market
• Help to manage PR agency partners and ensure they are meeting objectives and demonstrable ROI.
• Own key social media channels, to include the creation of content and the implementation on said channels
• Development and implement a brand a partnerships strategy that will grow the brand in the US.
• Strategise, secure and execute creative brand collaborations and partnerships. Be able to create relationships with other leading brands relevant to our location, and that share our values.
• Strategise and secure commercial media partnership opportunities for the brands and brand founders.
• Work with stakeholders and partners across the company to execute marketing, communications and press plans.
• Work collaboratively with the team to define measurable metrics for brand value and use them to judge the success of brand marketing efforts.
• Own and ensure that brand initiatives are contributing to the commercial success of the business. Be able to demonstrate how brand initiatives are helping drive increased covers and top-line sales.
• Continually measure success through key performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends in order to translate results into actionable insights for the team
• Have P&L accountability be able to demonstrate how brand strength and activities are contributing to sales.

Who You Are

• Minimum 5 years experience in a premium consumer facing brand (food and beverage or other hospitality is a plus)
• Autonomous
• Willing to travel
• Growth mindset with proven track record of developing and embodying a culture of rapid experimentation and continuous learning
• You will need to have a broad knowledge of marketing across multi-platforms: print, digital, video, social media and press.
• A great communicator.
• Ambitious and commercially driven.
• A compelling writer able to translate raw ideas from stake holders into narrative brand copy that drives engagement and results.
• Your closest friends would describe you as someone who’s very in touch with “the culture”
• A passion for restaurants and a keen knowledge of the London scene and global landscape.
• Ability to manage a large number of stakeholders
• Ability to manage and plan at both the strategic and operational levels
• Experience working on an international brand a plus.
• Experience with Adobe or other creative tools a plus.

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