Job Description

Job Description

Job Description

About Inspira Education

Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.

We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.

The Role

We're seeking an experienced Senior Marketing Manager to drive and optimize our SEO, product marketing, social media, content, and online presence. This role will be pivotal in enhancing our brand visibility and engagement, expanding our reach, and supporting our growth goals. You'll guide SEO strategies, develop product marketing initiatives, oversee social media and content marketing campaigns, and manage online profiles, working collaboratively across teams to align efforts with broader business goals. In this role, you will take charge in creating impactful marketing strategies, overseeing and executing campaigns, and partnering closely with the team to improve our online presence. You'll have the opportunity to influence and expand Inspira's reach and impact across various channels, positioning the company for long-term growth. This role can be located anywhere in the United States or Canada.

Responsibilities

• Develop and implement an SEO strategy to enhance search rankings and visibility, drive organic traffic, and optimize website performance
• Manage product marketing initiatives to enhance positioning and messaging across digital channels, ensuring a strong product presence that resonates with target audiences
• Develop and manage content and social media strategies, creating and curating engaging content to build brand awareness and foster community engagement
• Oversee the creation and optimization of online profiles, bios, and other digital assets to ensure consistent brand representation across platforms
• Partner with sales, customer success, and the broader marketing team to align marketing strategies, optimize the customer journey, and increase lead generation and conversions
• Plan and execute campaigns across multiple channels; use data-driven insights to optimize content, refine audience targeting, and improve engagement metrics
• Monitor key performance indicators and report on campaign performance, identifying areas for improvement and implementing data-informed enhancements
• Collaborate with internal and external stakeholders to deliver on campaign targets and maintain alignment with company goals

Qualifications

• 5+ years of experience in digital marketing, with a focus on SEO, product marketing, social media, and content marketing
• Demonstrated experience in a startup environment, managing multi-channel digital marketing strategies to drive B2C or D2C growth
• Expertise in SEO strategy, keyword research, and search performance analytics
• Proven ability to create compelling product marketing content that aligns with brand objectives
• Skilled in social media strategy, content creation, and community engagement
• Strong data-centric decision-making skills, with experience using analytics to refine and improve marketing effectiveness
• Proficiency with marketing tools and platforms, including Google Analytics, CRM systems (e.g., HubSpot), and social media management platforms
• Strong communication and project management skills, with the ability to balance strategic planning with hands-on execution

Why you'll love Inspira

• Amazing people with a great vision and values
• Remote-first team across the US and Canada
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget for Employees
• Retirement Savings Plans
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract workers

Interested in learning more about Inspira Education, please visit Inspira Education Group.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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